From Media Hype to Twitter Storm

From Media Hype to Twitter Storm
Titel: From Media Hype to Twitter Storm
New Explosions and Their impact on Issues Crises and Public Opinion
Bestelnr.: 9789048532100
Verschenen: 24-7-2018
Prijs:€ 104,99
Beoordeling: (0 stemmen)
Lees beoordelingen | Schrijf een beoordeling
Delen:

Vorige
 
Let op: dit is een eBoek!
Meer informatie over het bestellen, downloaden en gebruiken van eBoeken
PDF (DRM (Digital Rights Management)) Type eBoek: PDF
Beveiliging: DRM (Digital Rights Management)
 

The word media hype is often used as rhetorical argument to dismiss waves of media attention as overblown, disproportional and exaggerated. But these explosive news waves, as well as - nowadays - the twitter storms, are object of scientific research, because they are an important phenomenon in the public area. Sometimes it is indeed 'much ado about nothing' but in many cases these media storms have play an important role in political issues, scandals and crises. Twitter storms sometimes ruin reputations within hours. Although different concepts are used, such as media hypes, news waves, media storms, information cascades or risk amplification, all the studies in this book refer to the same process in which key events trigger a chain of reactions and interactions, building up huge news waves in the media or rapidly spreading social epidemics in the social media. This book offers the first comprehensive overview of this important topic. It is not only interesting for scholars and students in media and journalism, but also for professionals in PR and communication, crisis communication and reputation management.

 

Klantbeoordelingen

Schrijf een beoordeling over dit product

 

Andere artikelen van :

Algemene verordening gegevensbescherming (AVG)   Regelgeving grondzaken 2017 / 2017   Algemene voorwaarden   Aanbestedingsrecht
Algemene verordening gegevensbescher- ming (AVG)
ePUB (watermerk) ePUB
eBoek
(watermerk)
  Regelgeving grondzaken 2017 / 2017
ePUB (watermerk) ePUB
eBoek
(watermerk)
  Algemene voorwaarden
ePUB (watermerk) ePUB
eBoek
(watermerk)
  Aanbestedingsre- cht
ePUB (watermerk) ePUB
eBoek
(watermerk)
€ 78,76
  € 108,44
  € 94,00
  € 108,44

Bekijk alle artikelen van