Orchestrating Public Opinion

Orchestrating Public Opinion
Titel: Orchestrating Public Opinion
how Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016
Auteur: Paul Christiansen
Bestelnr.: 9789048531677
Verschenen: 18-1-2018
Prijs:€ 84,99
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Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration.



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